Video is a key part of’s connection with their user. We used video as a means of optimizing user acquisition, signups at increased by more than 300 percent. Video was used as educational content for users on regulations which investments would go through.


Videos were used to activate users on the application, overview videos increased active users on the application by over 300 percent. How to videos were deployed in response to user difficulties with the investment flow, and increased investment conversion by over 200 percent.  


The videos increased the user engagement rate by over 300%, proving the content was providing the right educational instruction. White + Joyal provided digestible, focused video highlighting  the complexities to investment flow which increased overall investment conversions by over 200%.