In partnership with Seventh Generation’s current production team, White + Joyal’s creative video content strategy helped to increase the brand’s e-commerce conversions and search ranking on Amazon. Using video across their e-commerce platform, Seventh Generation has increased conversions for all of their products. Seventh Generation has seen a 6x increase in conversion when using video on their e-commerce products.
Video is a key element for any e-commerce company. According to Digital Commerce 360 a customer who watches a video is 144% more likely to make a purchase.