Stand out with the right video
WE MAKE THE RIGHT VIDEO and MAKE SURE IT IS DISTRIBUTED, WITH THE RIGHT STRATEGY TO your target audience.
We provide much more than video production. We produce a full, end-to-end process that a ensures measurable, impactful video marketing. The art of persuasive storytelling gets clients and their customers on the same wavelength. Achieving this requires a skillful and nuanced approach. Our clients come to White + Joyal to move their customers to experience their product or service in a new way.
We create a video stack to match your content needs. Whether it is for social media, broadcasting, animation, or a branded template for a video channel.
Creating the right video is only half the battle. It has to be distributed at the right time, to the right audience. Not only do we produce the video, we manage and report on it's performance to ensure success.
Keeping up with modern video trends can be a challenge. In addition to video on your website, live video and streaming has become expected from the next generation. Let us help you brainstorm the best way to reach your audience.
AUDIENCE SEGMENTATION & RESEARCH
Video is leading the way in audience engagement. If video is done right it can increase your conversions by 60%. Grow your audience by tracking, documenting, monitoring where you customers are. We are the analytics experts.
MAKE THE VIDEO’S PERFORMANCE LAST AND INCREASE ENGAGEMENT
Video has changed because of digital marketing. We are a visual culture and video is expected content whether it is on social media, your website, an ad, or broadcasting.
The Primary Narrative drive the elements of your message to the ideal audience. This content structure addresses the single, primary goal.
Supporting Content bolsters your overall message and gives a detailed look at your strongest ideas.
Filling your content calendar with video whether it is live video, streaming, or under 30 secs, has become expected content from modern audiences. This content also consists of photos, cinema-graphs, website loops, and more.
Why humans watch video
People engage with brands best when it piques our emotional state.
Strong marketing content needs to encompass all of our senses. Even a short clip can deliver a big emotional payoff, and participants can feel more energetic and positive (and less anxious, annoyed or sad) after only a few minutes watching a captivating video. This is at the very heart of why video is so compelling. When done right, we rely on visual communication to understand one another. Facial expressions and gestures enhance our linguistic content and tone of voice. Video is one of the most effective content types for conveying emotional messaging.