Acting on data insights, White + Joyal was part of a team that helped to deliver 15 million video views at Horse Network a month. By testing different types and styles of video content across multiple platforms, we were able to gather emended amounts of data. Using these insights, we organized and implemented content that exceeded projected performance: across all channels of the Horse Network, a robust social audience was more than doubled, newsletter subscriptions tripled, and there were, on average, 1.5 million active website users a month on the platform.
By developing a system of content development that consistently returned information about Horse networks' audience we were able to gain a deep understanding of what content would produce measurable results.
We created video content for social media, broadcast television, on site, live stream and e-commerce. We produced content for internationally recognized brands and managed the distribution and campaigns to ensure the best possible outcomes.